Silly Bandz In Inc. Magazine
Silly Bandz are on the cover of the latest issue of Inc. Magazine. The title of the main article is "How I Did It." It features profiles on fourteen company builders on their successes, failures, and lessons learned. One of the articles is on Robert Croak, who is the founder of Brainchild Products, which makes Silly Bandz.
However, Robert Croak says just because the craze has slowed in the U.S. that he hadn't given up, but he has been adding new products to go with the brand. Even though they aren't mentioned in the article, one of his big new products is Rad Ringz.